Search engines love fresh content. The more often you update your website, the more often the search engines will visit your site and boost your rankings. And the reverse is true as well. After a site has not been updated in a while, the search engines quit crawling it and your rankings may begin to drop for important keywords.

Not only does showing the search engines that your site has fresh content help to boost your rankings, it also gives you more opportunities to rank for specific keywords.

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